Ashraf Reda

Egypt

www.ar.com.eg
ar@ar.com.eg

Biography

Professor of Design at the Faculty of Fine Arts in Cairo and CEO of A.R. Group for Advertising and Publishing; he graduated from the Faculty of Fine Arts, Cairo in 1982 and was mentored by the renowned Artist Salah Abd El Karim. His art portfolio is widely diverse and includes: interior design, graphic art design, advertising and branding.

Recently, he has held several senior governmental and diplomatic posts, including: Cultural Counselor – Egyptian Embassy in Italy, Director – Egyptian Academy of Fine Arts in Rome, Deputy Minister of Culture – Director of Fine Arts Sector, Egypt. Moreover, he is the chairman of ARAC Foundation for Arts and Culture.

Reda holds over 40 creative and design awards from international institutions, including: the American University in Cairo, International Advertising Association, as well as the Centennial of Fine Arts’ Committee in 2008.

A few years ago, he created his own art direction – Egyptian Abstract – using his unique elements in lifestyle application...

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